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PITCH TO PROFIT
Module 1 - Laying The Foundations
Welcome
Establishing the right mindset
How a blog will enhance your freelance career
The different types of writing you can do
Choosing a writing niche - and why it's so important! (8:48)
Finding your USP (2:58)
Identifying your ideal client (4:07)
Module 2 - Building Your Online Presence
Guest Posting (8:30)
How to create a killer portfolio
Deciding on your services
How to set up a website for your services (6:16)
How to set up a website for your services - part 2 (9:51)
How to create magnetic copy for your website (17:50)
Creating a resume/CV
Calculating your freelance writer fees
Module 3 - Pitching
An introduction to pitching - make a pitch template
Where to find clients - the best job boards and publications
How to apply to a job advert
Where to find clients without using job boards
Cold pitching - where to find potential clients
How to write a cold pitch
Module 4 - Business Admin & Tools
You've landed your first client - now what? (3:29)
Contracts and invoices
Client etiquette
Essential tools for a freelance writer
Paying tax and other expenses
Module 5 - Growing Your Business
Using social media for marketing
How to use LinkedIn
How to use your blog to promote your services
Networking
How to boost your earning potential
Raising your rates
Module 6 - Content Creation
How to create brilliant blog posts and articles
Introducing SEO & Google Keywords
How to create content ideas for clients
Where to find the best stock photos
Copywriting tips for your client work
Bonus Content
Find your profitable niche
The perfect pitch
Pitch review
Self-care for creatives
Bonus Course - Productivity + Organisation
Creating a schedule
Organising your workload
My traffic light technique
Planning - goals + micro goals
Productivity hacks
Essential tools
Teach online with
Creating a schedule
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